and “smart street” style (casual wear, hats, bags and
accessories). Over 350 brands are represented, from
Alexander McQueen and Armani to Yohji Yamamoto.
But perhaps the most interesting floor from a trend-
watching viewpoint is the eighth floor, the Refresh
Court, which includes a hair salon, a nail salon, foot care
and body care.
We have to look as far back as 1968 to find the first all-
men’s-focused department store offering. This is when
Isetan Men’s debuted. Today, said to account for 25% of
all men’s clothes sold at Tokyo’s department stores, Isetan
Men’s was renovated in 2003 and continues to do very
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