is such a strong structural component to demand for

luxury in Japan that is has led some to name it (for now

at least) the world’s only mass-luxury market.

Nevertheless, in recent years famous foreign brands

have taken a hit due mainly to the stagnant economy.

Consumers have tended to concentrate their investment

in luxury on fewer, more expensive items (often in

leather) or in experiences such as Michelin restaurants

or day spas. Especially for apparel, the market has been

embracing cheaper brands such as Uniqlo and H&M,

mixing brands “up and down.”

Luxury buyers, be they male or female, have become

more selective and more empowered.