In a turbulent market, the best prescription

is “back to basics”

- Debbie Howard

(This article first appeared in the June 6, 2011 issue of The Nikkei Weekly)

W

e all sensed that 2011 was going to be a

challenge from a marketing viewpoint, even

before the terrible events of March 11 and

their aftermath.

However, adversity always begets opportunities. Perhaps

Darwin put it best when he said, “It is not the strongest